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ASOS app notification breach. Thousands of customers of British online fashion retailer ASOS, which also operates in Italy, received a push notification with the text “Asos hacked.” The message claims that the company’s Snowflake systems have been compromised and directs users to a Telegram channel.
The notification, addressed to ASOS’s Data Protection Officer (DPO) and IT department, reads in English: “We have fully compromised the Snowflake instance. Contact us, or we will release it.” However, the message was mistakenly sent to app customers as well, likely in an attempt to secure a direct ransom; therefore, users are advised not to open the indicated Telegram channel.
ASOS app notification breach: why it matters
Snowflake is a cloud platform widely used by companies for data storage and analysis, including customer purchase or sizing data. Given the appearance of the notification on the app, it cannot be ruled out that the attackers may have also breached ASOS’s internal systems, or those of US-based marketing platform Simon AI, which uses Snowflake.
The link in the notification leads to a Telegram channel named “Xuanye gateway,” which could be linked to an unknown hacker group not present on dark web forums or other Telegram channels.
An ASOS spokesperson told Reuters that they are aware of the reports but neither confirmed nor commented on them.
What changes and what are the effects
ASOS states it has 17 million customers in 150 countries. According to 2025 data released by the company, the European market contributed 34% of total global sales.
Source and further reading on ASOS app notification breach: original article.
* Content created with the assistance of artificial intelligence systems.