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OPPO Find X10 Ultra shelved: memory costs block flagship launch

The OPPO Find X10 Ultra may never reach the market. In recent hours, reports have multiplied regarding the indefinite suspension of development for the Chinese brand’s new photographic flagship, caused by rising component costs.

OPPO Find X10 Ultra

To date, the company has not issued any official communication, so the matter remains in the realm of rumors, albeit persistent ones. It all began with a post on Weibo by one of the sector’s most followed leakers, who spoke of halting work on the next flagship model without setting a date for resumption.

OPPO Find X10 Ultra: why it matters

The link between the post and the OPPO Find X10 Ultra smartphone emerged from online interpretations. The leaker subsequently clarified that the stop applies to “this generation.”

The main reason for this decision would be the sharp rise in memory prices throughout the entire production chain. Combining top-tier memory with custom-developed optics would have pushed the retail price to levels that very few customers would be willing to accept.

Some analyses add two other factors: high chip costs and a public increasingly disinterested in the narrow candybar format. On the photographic front, rumors described a module with three 200 MP sensors accompanied by a periscope telephoto lens with 10x optical zoom, a decidedly ambitious configuration.

Prior to the suspension, development teams had tested both Qualcomm’s Snapdragon and MediaTek’s Dimensity 9600 Pro on prototypes, with the Qualcomm processor considered the favorite candidate. The debut was scheduled for the first half of next year, but as early as April, Zhuo Shijie, head of the Find series, wrote on Weibo that the arrival of the Find X10 Ultra would not be simple. A signal that appears much clearer in these hours.

OPPO is not the only manufacturer dealing with high component costs. According to rumors, Xiaomi has also shelved its 18 Ultra for similar economic reasons, after the same leaker had hinted that the device would adopt the internally designed Xring O3 SoC.

What changes and what are the effects

Vivo, however, is sending signals of a different kind. The company is reportedly continuing development on the Vivo X500 Ultra, equipped with a dual 200 MP sensor setup, a bold choice in a market where offering super-premium hardware becomes increasingly risky. According to these rumors, the X500 Ultra could remain the only “Ultra” model capable of weathering the so-called “RAMageddon.”

With the Ultra project on pause, the most advanced model in OPPO’s catalog remains the Find X10 Pro Max, recently presented with a MediaTek chip and 12 GB of RAM. Those looking for a new compact cameraphone will therefore have to look at already available devices, waiting for the component market to find equilibrium.

In Italy, the Find X10 Pro Max in the 512 GB version is priced at €1,799.99, while the Find X10 starts at €1,399.99 with 256 GB of storage. Both have been on sale in our country since October 21, 2026.

Source and further reading on OPPO Find X10 Ultra: original article.

* Content created with the assistance of artificial intelligence systems.