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Tineco presents “Clean Less, Live More”: less time cleaning, more time living at home
The new campaign from the ECOVACS group brand describes simpler, more automated cleaning built on four pillars: less effort, less stress about dirt, less work after cleaning and fewer worries after purchase.
Milan, 6 November 2026 – Cleaning the house should no longer be an activity full of interruptions, repeated passes and time taken away from precious moments. This idea is behind “Clean Less, Live More”, the campaign in which Tineco, a global brand of the ECOVACS group specialising in smart home care solutions, proposes a more intuitive way of living at home: less effort managing the cleaning and more time to spend freely.
Founded in 1998, Tineco has helped transform home cleaning: in 2019 it introduced the first smart vacuum cleaner, and in 2020 it helped create the floor washer category with FLOOR ONE S1. Today the brand is recognised as the world’s number 1 brand of household wet & dry vacuum cleaners* and keeps developing the category with technologies that make every stage of cleaning smoother, more effective and more automated.
This path has also earned Tineco international awards for innovation and product design, confirming an offer that combines performance, ease of use and attention to people’s experience.
Four practical ways to lighten the routine
The “Clean Less, Live More” vision takes shape in an ecosystem of solutions designed to work before, during and after cleaning, according to four pillars.
Less effort
AI-supported assistance, the ability to anticipate cleaning needs, smooth manoeuvrability and the 180° lie-flat design found on most of the brand’s recent models help reach even the hardest corners of the house. The routine becomes simpler and more time is left for other things.
Less stress about dirt
Small accidents happen every day: a dried residue in the kitchen, a day’s footprints on the floor, hair scattered around the bathroom. Tineco tackles them in a smart, coordinated way with technologies such as dirt detection, powerful suction, high-pressure steam and rollers that wash themselves with clean water. Cleaning becomes a more immediate and continuous gesture.
Less work after cleaning
Cleaning usually doesn’t end when the device is switched off. That is why Tineco builds self-cleaning systems, high-temperature drying and docking stations into its products to reduce maintenance after use, making it easier to keep the devices hygienic and ready to go.
Fewer worries after purchase
The Tineco experience doesn’t end with choosing the product: it follows customers throughout the time they use it. Tools to help with the choice, free replacement programmes, trade-in opportunities and after-sales services make life simpler for Tineco customers and reduce worries in the long run too.
Technology that leaves more room for life
From floor washers to cordless vacuums, from carpet and rug solutions to smart kitchen devices, Tineco keeps developing and improving its products, with variants designed for the different rhythms and needs of today’s homes.
This direction was also visible in the new products shown at IFA 2026, where the brand brought to Berlin a new generation of solutions designed to make cleaning ever more autonomous:
- FLOOR ONE S11 Artist Fusion Steam: a floor washer that combines washing and steam;
- FLOOR ONE S9 Artist Boost Steam: designed to deal with the most stubborn dirt in seconds;
- CARPET ONE Steam 3.0: a device for carpets and rugs;
- PURE ONE STATION 7 ZeroTouch: a cordless vacuum with a smart station that automates the handling of the collected dust.
We tested the FLOOR ONE S9 Artist Boost Steam in our own home: see the unboxing and the full HWReady review with hands-on tests (in Italian).
With “Clean Less, Live More” the brand renews its commitment to turning home care into an experience closer to real life: spending less time on daily chores means finding more room for the people, interests and moments that make a home truly worth living in.
About Tineco
Tineco is a global brand specialising in smart home cleaning solutions and part of the ECOVACS group, a pioneer in home robotics. ECOVACS began developing robotic cleaning technologies in 2000 and launched its first DEEBOT in China in 2006. Since then the group has kept integrating advanced technologies into its products, such as LDS laser navigation, vacuum and mop functions, All-in-One OMNI stations, and Roller Washing and PowerBoost fast-charging technologies.
Founded in 1998, Tineco built its path on innovation in home cleaning and in 2020 opened a new category with FLOOR ONE S1, one of the first floor washers on the market. It has one of the first CNAS-accredited laboratories in the industry, quality certifications from several international organisations and takes part in developing the international IEC and ASTM standards. For the fourth year in a row it is recognised as the world’s number 1 brand of household wet & dry vacuum cleaners*. Hence its positioning: “Tineco Floor Washer: Every Generation, A New Definition”.
* Source: Euromonitor International (Shanghai) Co., Ltd.; measurement based on the brand’s global retail sales volume (units) in the household wet & dry vacuum cleaner segment in 2022, 2023, 2024 and 2025. “Household wet & dry vacuum cleaners” means home cleaning devices that dispense clean water (or cleaning solution) to wash hard floors and then suck up dirty water and debris. Research completed in March 2026.
Source: Tineco press release, 6 November 2026 (TEAM LEWIS press office). More information at tineco.com. All trademarks mentioned belong to their respective owners.
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* Content created with the support of artificial intelligence systems.