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OpenAI announced that it is doubling the usage limits for its $100, $200, and $500 ChatGPT Pro plans, including Business Premium tiers. The change took effect immediately.
The decision primarily concerns ChatGPT Work and Codex, which share the same consumption system, and follows the company’s previous intention to reduce the allowance for the $200 plan starting October 29. The news was shared on X by Tibo, head of communications for ChatGPT and Codex, as reported by BleepingComputer.
ChatGPT Pro: why it matters
Subscription fees remain unchanged; the modification exclusively concerns the amount of usage permitted. OpenAI does not publish exact figures regarding consumption per plan, making it difficult to assess the actual value of doubling the limits.
This move comes in a particular context, with AI companies currently spending more than they earn in service delivery, hoping for rapid profit growth. Price increases or reductions in tokens included in subscriptions are understandable measures, and OpenAI’s reconsideration after protests demonstrates the company’s sensitivity to user feedback.
Tibo specified that the $200 plan will not undergo the previously announced reduction, so Work and Codex remain unchanged for users of this plan. He also added that extended limits for dots continue to be valid, with separate consumption from standard usage. Further models and efficiency improvements are expected to optimize token usage.
Beneath the original post, some Plus users expressed concern over the lack of changes to their limits, while others stated they had already canceled their subscriptions. Tom’s Hardware had previously reported the return of a five-hour limit on Codex and Work for Plus subscribers.
To understand the dynamics driving these changes, it is useful to analyze the financials of companies in the sector. According to Fortune, Anthropic recorded revenues of $16.3 billion in the first half, compared to $1.2 billion in the previous year, with an operating loss of $693 million (compared to $2.1 billion in 2025). The net loss was $80.7 billion, but $72.4 billion derives from an accounting item related to the value of convertible bonds. Net of certain items, the company reports an operating profit of $1.6 billion.
What changes and what are the effects
In the second quarter, Anthropic spent $5.6 billion on compute against revenues of $11.6 billion, achieving a ratio of $2.08 earned for every dollar of compute. Tom’s Hardware had previously reported an operating margin for OpenAI in the first quarter of -122%.
These data highlight how the sector is growing rapidly but is also subject to complex dynamics, with the need to transform growth into concrete margins. The stock market listing forces companies to demonstrate real profits, and a sector that grows too quickly risks falling into a speculative bubble, as has happened in the past.
Reducing tokens included in subscriptions represents a less visible way to increase prices. For those who use Codex daily, the real cost is represented by available working hours. The user reaction and OpenAI’s subsequent decision demonstrate that the company listens to protests.
To best assess the doubling of limits, it is recommended to measure your actual consumption and compare it with the costs of a paid API. This represents, for now, the most honest criterion for determining the actual value of the subscription.
Source and further reading on ChatGPT Pro: original article.
* Content created with the assistance of artificial intelligence systems.